Website Information Credibility

WICPerceived trustworthiness and credibility of information on a website

11 items 2004 α .89 Free Rodgers, S.

What it measures

Eleven bipolar adjective pairs assess the degree to which a person views information on a website as unbiased, trustworthy, credible, reputable, experienced, and ethical.

Citation

Rodgers, S. (2004).

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