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Website Privacy Policy Clarity

WPPCEase with which a user can understand a website's privacy policy and how their personal information is used
3 items 2005 α .90 Free Bart, Y., Shankar, V., Sultan, F., & Urban, G. L.

What it measures

Three items assess how clearly a website communicates its privacy policy to users — covering readability of the policy itself, clarity about how user data is used, and transparency about data sharing with third parties.

Citation

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.

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