Website Privacy Policy Clarity

What it measures

Three items assess how clearly a website communicates its privacy policy to users — covering readability of the policy itself, clarity about how user data is used, and transparency about data sharing with third parties.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The text of the privacy policy is easy to understand.
• The site clearly explains how user information is used.
• The site explains clearly how my information will be shared with other companies.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of several website attitude subscales from Bart et al. (2005). Measurement model acceptable; discriminant validity supported. Particularly relevant for research on online privacy concerns and regulatory compliance contexts.

Recommended companion scales

Citation

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.

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