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Website Safety Perceptions

WSPConsumer belief that a website adequately protects their privacy and financial transaction security
3 items 2003 α .88 Free Wolfinbarger, M., & Gilly, M. C.

What it measures

Three items measure how secure a consumer feels when transacting with a website, covering privacy protection, transaction safety, and the presence of adequate security features. One of four eTailQ subscales.

Citation

Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting eTail quality. Journal of Retailing, 79(3), 183–198.

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