Website Safety Perceptions

What it measures

Three items measure how secure a consumer feels when transacting with a website, covering privacy protection, transaction safety, and the presence of adequate security features. One of four eTailQ subscales.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I feel like my privacy is protected at this site.
• I feel safe in my transactions with this website.
• The website has adequate security features.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of four eTailQ subscales. CFA supported unidimensionality and discriminant validity. Companion scales: Website Order Fulfilment Reliability (ID 1047) and Website Customer Service Responsiveness (ID 1052).

Recommended companion scales

Citation

Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting eTail quality. Journal of Retailing, 79(3), 183–198.

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