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Website Customer Service Responsiveness

WCSRConsumer belief that an e-retailer's customer service is prompt and genuinely engaged in resolving problems
3 items 2003 α .84 Free Wolfinbarger, M., & Gilly, M. C.

What it measures

Three items measure how responsive a website's customer service is — including willingness to address customer needs, genuine interest in solving problems, and prompt handling of inquiries. One of four eTailQ subscales.

Citation

Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting eTail quality. Journal of Retailing, 79(3), 183–198.

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