Website Design Quality (eTailQ)

WEDQPerceived quality of an e-retail website's design and usability experience

5 items 2003 α .83 Free Wolfinbarger, M., & Gilly, M. C.

What it measures

Five items assess a customer's overall experience with an e-retail website on dimensions including information depth, time efficiency, transaction ease, personalisation appropriateness, and product selection.

Citation

Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting eTail quality. Journal of Retailing, 79(3), 183–198.

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