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Website Product Assortment

WEBPAPerceived breadth and depth of product assortment on an e-retail website
4 items 2002 α .81 Free Srinivasan, S. S., Anderson, R., & Ponnavolu, K.

What it measures

Four items assess whether consumers perceive an e-retailer's website as offering a comprehensive, one-stop-shop selection that meets the majority of their online shopping needs.

Citation

Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41–50.

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