Website Character (Attractiveness)

WEBATTPerceived visual attractiveness and inviting nature of an e-retail website

5 items 2002 α .87 Free Srinivasan, S. S., Anderson, R., & Ponnavolu, K.

What it measures

Five items assess the degree to which a consumer finds an e-retail website visually attractive, fun to use, inviting, and comfortable to shop in.

Citation

Srinivasan, S. S., Anderson, R., & Ponnavolu, K. (2002). Customer loyalty in e-commerce: An exploration of its antecedents and consequences. Journal of Retailing, 78(1), 41–50.

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