Technology Acceptance Model Scales

What it measures

The foundational measure for the Technology Acceptance Model — one of the most influential theories in information systems and digital consumer behaviour. Perceived Usefulness captures the degree to which the system improves job performance; Perceived Ease of Use captures the degree to which the system is effortless. Together they predict technology adoption intentions.

Representative items

• Using this system enables me to accomplish tasks more quickly. (Usefulness)
• Using this system improves my job performance. (Usefulness)
• Using this system increases my productivity. (Usefulness)
• Learning to operate this system is easy for me. (Ease of Use)
• I find this system easy to use. (Ease of Use)

Citation

Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.