Consumer Privacy Concern Scale

What it measures

Measures internet users' concerns about personal information privacy across three dimensions: collection (discomfort with companies collecting personal data), control (desire for control over how personal data is used), and awareness (knowledge of privacy practices and data use). Privacy concerns are a key barrier to online data sharing, personalisation acceptance, and digital service adoption.

Representative items

• It bothers me when companies ask for personal information. (Collection)
• I'm concerned that companies are collecting too much personal information about me. (Collection)
• I believe I should have the right to decide how my personal information is used. (Control)
• Consumer online privacy is really a matter of consumers' right to exercise control. (Control)
• Companies should not use personal information without telling consumers what it is used for. (Awareness)

Citation

Malhotra, N.K., Kim, S.S., & Agarwal, J. (2004). Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model. Information Systems Research, 15(4), 336–355.