Shopping Process Control

What it measures

Four items measure a consumer's belief that they have the ability and responsibility to take active control of the shopping process in order to obtain maximum value for their expenditure.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• There is a lot that I, as a consumer, can do to get the best value for my dollar.
• With enough effort I can get very good value for money spent.
• By taking an active part in the shopping process, I can have considerable influence as a consumer. [item may be truncated]
• In the long run, I as a consumer am responsible for getting the best value for my dollar. [item may be truncated]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Based on Paulhus's (1983) sphere-specific locus-of-control scale. Alpha .80. Items 3 and 4 appear truncated—verify full wording against original article.

Citation

Chandran, S., & Morwitz, V. G. (2005). Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research, 32(2), 249–259.

Keywords