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Shopping Process Control

SHPCTLConsumer belief in their ability to control and maximise value in the shopping process
4 items 2005 α .80 Free Chandran, S., & Morwitz, V. G.

What it measures

Four items measure a consumer's belief that they have the ability and responsibility to take active control of the shopping process in order to obtain maximum value for their expenditure.

Citation

Chandran, S., & Morwitz, V. G. (2005). Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research, 32(2), 249–259.

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