Product Curiosity

Name: Product Curiosity
Published: 2002
License: https://psychometricscales.com/methodology.html

PRODCURConsumer motivation to seek additional information about a product

4 items 2002 α .80 Free Menon, S., & Soman, D.

What it measures

Four items assess the degree to which a consumer feels curious about and motivated to seek further information on a specific product following exposure to an advertisement.

Response format

Response format not stated; likely 7-point

Scale items

How curious do you feel about this product?
How interested would you be in reading more about this product?
How involved did you feel in reading the advertisement about the product?
How interested would you be in checking out this product at a store?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Menon and Soman (2002). Alpha .80 (Experiment 1). Applied in a web advertising context.

Citation

Menon, S., & Soman, D. (2002). Managing the power of curiosity for effective web advertising strategies. Journal of Advertising, 29(3), 1–14.

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Keywords

#curiosity#informationseeking#productinvolvement#webadvertising#adresponse#engagement

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