Task Easiness

TASKEASPerceived ease and simplicity of a cognitive task or activity

4 items 2005 α .90 Free Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A., & Park, S.

What it measures

Four semantic differential items assess how easy, effortless, simple, and breezy a person finds a particular task or activity. Used in research on fluency and retrieval ease.

Citation

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A., & Park, S. (2005). Information accessibility as a moderator of judgments: The role of content versus retrieval ease. Journal of Consumer Research, 32(1), 76–85.

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