Task Easiness

What it measures

Four semantic differential items assess how easy, effortless, simple, and breezy a person finds a particular task or activity. Used in research on fluency and retrieval ease.

Response format

7-point semantic differential

Scale items

• very easy / difficult
• not effortful / effortful
• simple / complicated
• breeze / hard work

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Tybout et al. (2005). Alphas reported as greater than .90 across four experimental conditions. Primarily used as a manipulation check for ease-of-retrieval manipulations.

Recommended companion scales

Citation

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A., & Park, S. (2005). Information accessibility as a moderator of judgments: The role of content versus retrieval ease. Journal of Consumer Research, 32(1), 76–85.

Keywords