A four-item unipolar scale measuring the extent to which a target individual (e.g., an analyst, salesperson, or service employee) is perceived as caring, friendly, kind, and warm. Developed to assess interpersonal warmth inferences about a third party.
Bagchi, R., & Ince, E.C. (2016). Is a 70% forecast more accurate than a 30% forecast? How level of a forecast affects inferences about forecasts and forecasters. Journal of Marketing Research, 53(1), 31–45.
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