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Behavioral Control

BCBehavioral Control
4 items 1996 α .89 Free Dabholkar, P. A.

What it measures

A four-item scale measuring behavioral control.

Citation

Dabholkar, Pratibha A. (1996), "Consumer Evaluations of New Technology-Based Self-Service Options: An Investigation of Alternative Models of Service Quality," International Journal of Research in Marketing, 13 (1), 29- 51.

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