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Perceived Product Versatility

PPVBelief that a product can be used usefully across a variety of situations and contexts
4 items 2017 α .91 Free Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J.

What it measures

Four items assessing the extent to which a consumer believes a specific product is useful and can be used across a variety of situations and contexts. Wu et al. (2017) created the scale to serve as a pretest check in Study 5, verifying that the focal products (everyday items that varied in aesthetic quality) did not differ in perceived versatility. The generic name of the focal product should be inserted in the blank in each item.

Citation

Wu, F., Samper, A., Morales, A.C., & Fitzsimons, G.J. (2017). It's too pretty to use! When and how enhanced product aesthetics discourage usage and lower consumption enjoyment. Journal of Consumer Research, 44(3), 651–672.

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