In-Store Technology Value Perception

What it measures

Three hypothetically phrased items assessing a shopper's belief that a described in-store technology would be useful and would add value to the shopping experience. Inman and Nikolova (2017) used the scale in a supplementary study where MTurk participants imagined a familiar supermarket adopting one of six different shopper-facing technologies. Because participants had not yet used the technology, the items are framed as anticipated value. The phrasing can be readily modified to measure actual experience with the technology post-use.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I believe that having this technology in the store will be a useful experience.
• I believe that having this technology in the store will add additional value to my shopping experience.
• I believe that having this technology in the store will add value to the overall service.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .95. Items are hypothetically framed and should be reworded to past tense ('was') when assessing actual rather than anticipated technology experience. Inman and Nikolova (2017) created the scale drawing phrases from Froehle and Roth's (2004) technology-mediated service experience scale.

Citation

Inman, J.J., & Nikolova, H. (2017). Shopper-facing retail technology: A retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7–28.

Keywords