Three hypothetically phrased items assessing a shopper's belief that a described in-store technology would be useful and would add value to the shopping experience. Inman and Nikolova (2017) used the scale in a supplementary study where MTurk participants imagined a familiar supermarket adopting one of six different shopper-facing technologies. Because participants had not yet used the technology, the items are framed as anticipated value. The phrasing can be readily modified to measure actual experience with the technology post-use.
Inman, J.J., & Nikolova, H. (2017). Shopper-facing retail technology: A retailer adoption decision framework incorporating shopper attitudes and privacy concerns. Journal of Retailing, 93(1), 7–28.
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