Effectiveness of Disease Detection

What it measures

A three-item scale measuring a consumer's belief in the effectiveness of a health product or service in detecting a specific disease or medical condition. Items assess general effectiveness, functional performance, and perceived health impact (reduced mortality risk) of the detection method. Designed for health communication and pharmaceutical marketing research, the scale captures the efficacy belief component of health product attitudes — the degree to which consumers are convinced the product does what it claims in a clinical sense.

Representative items

• This [product] is effective in detecting [disease].
• People who use this [product] are less likely to die of [disease].

Citation

Cox, Anthony D., Dena Cox, and Susan Powell Mantel (2010). Consumer response to drug risk information: The role of positive affect. Journal of Marketing, 74(4), 31–44.