Digestion Capability

What it measures

A three-item scale measuring a consumer's sense of their body's capability and preparedness to digest food effectively. Items assess subjective digestive ease, bodily preparedness for dietary variety, and confidence that digestion will proceed without difficulty. Developed for research examining how mechanistic health messaging affects consumer self-perception and food consumption behaviour, the scale captures the embodied dimension of digestive self-efficacy.

Representative items

• I feel that my body can easily digest the food I consume.
• I feel that my body is prepared to digest a variety of food items easily.
• I feel that my body has no problem digesting what I choose to eat.

Citation

Weihrauch, Andrea and Szu-Chi Huang (2021). Portraying humans as machines to promote health: Unintended risks, mechanisms, and solutions. Journal of Marketing, 85(3), 184–203.