This scale measures how much a person imagines eating a food while looking at it. Petit, Javornik, and Velasco (2022) used it in three studies on how visual-enabling technologies such as augmented reality shape food evaluations: Studies 1 and 2 with 204 women at Kedge Business School in France, and Study 3 with 202 men at Newcastle University Business School in the UK. The items drew heavily on the mental simulation measures of Elder and Krishna (2012).
7-point Likert-type
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Alphas were .89, .90 and .88 in Studies 1, 2 and 3, respectively (Petit, Javornik, and Velasco 2022, pp. 281, 283, 286); validity was not discussed. A seven-point Likert-type format was used, but the verbal anchors were not reported (Petit 2023, personal correspondence). Rizzo et al. (2023) used a similar version also adapted from Elder and Krishna (2012).
Petit, Olivia, Ana Javornik, and Carlos Velasco (2022), "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, 98 (2), 277-293.
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