Product Properties (Sensory)

What it measures

This three-item scale measures how strongly the image of a product engages a person's senses and conveys sensory appeal. Petit, Javornik, and Velasco (2022) used it in a pretest and a main study in research on how visual-enabling technologies enhance the mental simulation of eating food shown in digital images. The authors adapted three of the four items from the sensory dimension of a product experience scale by Brakus, Schmitt, and Zhang (2014).

Response format

7-point Likert-type (verbal anchors not reported; likely strongly disagree / strongly agree)

Scale items

• The image of the ___ has sensory appeal.
• The image of the ___ engages my senses.
• The image of the ___ is focused on sensory appeal.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas were .87 (Study 2 pretest, n = 103), .92 (Study 3, n = 202), and .94 (Study 3 pretest, n = 61) (Petit, Javornik, and Velasco 2022, pp. 283, 286); validity was not discussed. The blanks are filled with a generic name for the focal product (e.g., ice cream, doughnut, candy bar). A seven-point Likert-type format was used; the verbal anchors were not reported in the article. See also Product Properties (Affect) (this batch), Brand Experience (Sensory) (ID 1441), and Webpage Sensory Appeal (ID 924).

Citation

Petit, Olivia, Ana Javornik, and Carlos Velasco (2022), "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, 98 (2), 277-293.

Keywords

More Consumer Behaviour scales

• Product Properties (Affect)2022 · 3 items
• Mental Simulation of Eating the Food2022 · 3 items
• Certainty of the Product's Weight2023 · 3 items
• Attitude Toward Consuming the Food2021 · 3 items
• Aesthetic Characteristic of the Food (Texture)2021 · 3 items
• Aesthetic Characteristic of the Food (Shape)2021 · 3 items