This scale measures how confident, accurate, and certain a person feels about their estimate of a product's weight. Jha, Balaji, and Peck (2023) used it across six studies examining how digital media can convey product weight through visual cues such as a hand image.
7-point scale (e.g., not at all confident to very confident)
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was consistently high, ranging from .91 to .96 across the six studies (Jha, Balaji, and Peck 2023, p. 367). The item wording draws on concepts from earlier tactile-perception and need-for-touch research rather than reproducing an existing scale. The blank should be filled with the name of the focal product (e.g., mobile phone).
Jha, Subhash, M.S. Balaji, and Joann Peck (2023), "Conveying Product Weight in Digital Media Using a Hand Image," Journal of Retailing, 99 (3), 353-369.
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