Certainty of the Product's Weight

Perceived Accuracy and Certainty of a Weight Estimate
3 items 2023 α 0.91 to 0.96 Free Jha, S., Balaji, M. S., & Peck, J.

What it measures

This scale measures how confident, accurate, and certain a person feels about their estimate of a product's weight. Jha, Balaji, and Peck (2023) used it across six studies examining how digital media can convey product weight through visual cues such as a hand image.

Scale items

Citation

Jha, Subhash, M.S. Balaji, and Joann Peck (2023), "Conveying Product Weight in Digital Media Using a Hand Image," Journal of Retailing, 99 (3), 353-369.

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