This three-item scale measures how much the image of a product appeals to a person's feelings and comes across as emotional. Petit, Javornik, and Velasco (2022) used it with Prolific participants in a pretest for research on how visual-enabling technologies help consumers mentally simulate eating food they see in digital images. The items were adapted from the affective dimension of a product experience scale by Brakus, Schmitt, and Zhang (2014).
7-point Likert-type (verbal anchors not reported; likely strongly disagree / strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Alpha was .85 (Study 2 pretest, n = 103) (Petit, Javornik, and Velasco 2022, p. 283); validity was not discussed. The blanks are filled with a generic name for the focal product (e.g., ice cream, doughnuts, candy bar). A seven-point Likert-type format was used; the verbal anchors were not reported in the article. See also Product Properties (Sensory) (this batch), Brand Experience (Affective) (ID 1440), and Brand Experience Scale (ID 396).
Petit, Olivia, Ana Javornik, and Carlos Velasco (2022), "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, 98 (2), 277-293.
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