Choice Uncertainty

Name: Choice Uncertainty
Creator: Choe, Y., Kan, C., & Polman, E.
Published: 2023
License: https://psychometricscales.com/methodology.html

Uncertainty About Whether a Chosen Option Will Be Liked

3 items 2023 α 0.903 Free Choe, Y., Kan, C., & Polman, E.

What it measures

This scale measures how unsure a consumer feels about whether they will end up liking a product they just chose. Choe, Kan, and Polman (2023) used it in a study on how budgeting differs for gift purchases versus personal purchases.

Scale items

I was unsure whether I would like the _____ I chose.
I was not confident that I would like the _____ I chose.
I was hesitant about whether I would like the _____ I chose.

Citation

Choe, Yuna, Christina Kan, and Evan Polman (2023), "Divergent Effects of Budgeting for Gifts versus Personal Purchases," Journal of Consumer Research, 50 (3), 576-596.

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