Coupon Sharing (Social Goal)

Name: Coupon Sharing (Social Goal)
Published: 2023
License: https://psychometricscales.com/methodology.html

Sharing a Coupon to Build or Strengthen a Friendship

3 items 2023 α 0.873 Free Fang, E., Dong, B., Zhuang, M., & Cai, F.

What it measures

This scale measures how much a person shares a coupon with a friend in order to interact with and strengthen their relationship. Fang, Dong, Zhuang, and Cai (2023) used it in a study on shared coupons and experience cocreation, alongside a companion measure of economically-motivated sharing.

Response format

7-point scale (totally disagree to totally agree)

Scale items

For me, sharing the _____ coupon with my friend is mainly about building a stronger relationship with my friend.
For me, sharing the _____ coupon with my friend is to improve my relationship with my friend.
For me, sharing the _____ coupon with my friend provides me an opportunity to interact with my friend.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was strong (α = .873; Fang et al. 2023, p. 457). The scale appears to have been created by the authors for this study. The blanks should be filled with the name of the focal company or brand.

Citation

Fang, Eric (Er), Beibei Dong, Mengzhou Zhuang, and Fengyan Cai (2023), "'We Earned the Coupon Together': The Missing Link of Experience Cocreation in Shared Coupons," Journal of Marketing, 87 (3), 451-471.

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Keywords

#couponsharing#relationalmotivation#gift-giving#socialbonding

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