Costliness of the Company's Crisis

Name: Costliness of the Company's Crisis
Creator: Antonetti, P., & Baghi, I.
Published: 2023
License: https://psychometricscales.com/methodology.html

Belief That a Company Dedicated Substantial Resources to Resolving a Crisis

4 items 2023 α 0.92 (Study 2); 0.82 (Study 3); 0.82 (Study 4) Free Antonetti, P., & Baghi, I.

What it measures

This scale measures how much effort, attention, and resources a person believes a company devoted to resolving a crisis or failure. Antonetti and Baghi (2023) used it across three studies examining apology effectiveness after a corporate crisis.

Scale items

_____ makes significant effort to fix the crisis/failure.
_____ dedicates close attention to the crisis/failure.
_____ invests significant energy in helping with the crisis/failure.
_____ dedicates a lot of resources to the help with the crisis/failure.

Citation

Antonetti, Paolo and Ilaria Baghi (2023), "Projecting Lower Competence to Boost Apology Effectiveness: Underlying Mechanism and Boundary Conditions," Journal of the Academy of Marketing Science, 51 (3), 695-715.

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