Measures a reader's perception of how much effort, thought, and time a reviewer invested in writing a product review. A two-item version was used in Study 2; the three-item version was used in Studies 3 and 4. Applied in research on how expressed arousal in reviews affects reader perceptions. Items ask the reader to evaluate a third-party reviewer's investment. Attributed to Huddy, Feldman, and Cassese (2007) but bears stronger resemblance to Menon, Raghubir, and Schwarz (1995).
Yin, D., Bond, S.D., & Zhang, H. (2017). Keep your cool or let it out: Nonlinear effects of expressed arousal on perceptions of consumer reviews. Journal of Marketing Research, 54(3), 447–463.
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