Review Helpfulness
Review Helpfulness
3 items
2020
α 0.93
Free
Dai, H., Chan, C., & Mogilner, C.
What it measures
A simple, three-item check on how useful a set of consumer reviews was found to be.
Response Format
7-point Likert (1=strongly disagree, 7=strongly agree)
Representative items
- How helpful are these consumer reviews for you? not at all / extremely
- How useful are these consumer reviews for you? not at all / extremely
- How much would you rely on these consumer reviews for making your purchase decision? not at all / very much
Citation
Dai, H., Chan, C., & Mogilner, C. (2020). People Rely Less on Consumer Reviews for Experiential than Material Purchases. Journal of Consumer Research, 46(6), 1052-1075.
Keywords
online reviewshelpfulnesseWOM