Review Helpfulness Intent Scale

What it measures

Measures the degree to which a person who has written or contributed to a review was motivated by the goal of providing useful information to prospective readers. The scale captures writer intent rather than reader perception, assessing the extent to which the person consciously tried to be informative and helpful to others through their review content.

Representative items

• I tried to be helpful to others who might read my review while choosing sentences.
• I tried to provide useful information in my review.

Citation

Moore, S.G. (2015). Attitude predictability and helpfulness in online reviews: The role of explained actions and reactions. Journal of Consumer Research, 42(1), 30-44.