Measures the degree to which a person who has written or contributed to a review was motivated by the goal of providing useful information to prospective readers. The scale captures writer intent rather than reader perception, assessing the extent to which the person consciously tried to be informative and helpful to others through their review content.
Full scale items shown. Always cite the original source when using this scale in research.
Used by Moore (2015) in Study 3 (n = 159, national panel) where participants selected sentences for an online product review and then reported their helpfulness motivation. Appears to have been created by the author. Alpha = .88. Validity was not discussed. Like the companion Perceived Review Quality Scale (ID 670) from the same paper, the item wording is object-neutral, making the scale applicable to reviews of products, services, organisations, or other entities. Distinct from the reader-perspective measure in ID 670; this scale should be used when the goal is to assess the prosocial motivation behind the act of writing a review.
Moore, S.G. (2015). Attitude predictability and helpfulness in online reviews: The role of explained actions and reactions. Journal of Consumer Research, 42(1), 30-44.
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