Measures a reader's perception of the overall quality and utility of a review they have encountered. The scale captures the extent to which the review is considered helpful, useful, and of high quality from the perspective of the person who has read it.
Full scale items shown. Always cite the original source when using this scale in research.
Used by Moore (2015) in Study 1B (n = 150, MTurk) where participants read book reviews that varied in their explanatory content. Appears to have been created by the author. Alpha = .95. Validity was not discussed. Items are single-word descriptors rated on a 7-point scale anchored at 'not at all' (1) and 'very much' (7). Likely administered with instructions directing participants to rate the helpfulness of the specific review just read. The generic item wording makes the scale applicable to reviews of a wide range of objects including products, services, organisations, or individuals. Designed and validated for a reader-perspective measure; for a writer-perspective measure of helpfulness motivation, see the Review Helpfulness Intent Scale (ID 671) from the same paper.
Moore, S.G. (2015). Attitude predictability and helpfulness in online reviews: The role of explained actions and reactions. Journal of Consumer Research, 42(1), 30-44.
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