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Perceived Review Quality Scale

RVHLPerceived Helpfulness and Quality of an Online Review
3 items 2015 α 0.95 Free Moore, S.G.

What it measures

Measures a reader's perception of the overall quality and utility of a review they have encountered. The scale captures the extent to which the review is considered helpful, useful, and of high quality from the perspective of the person who has read it.

Representative items

Citation

Moore, S.G. (2015). Attitude predictability and helpfulness in online reviews: The role of explained actions and reactions. Journal of Consumer Research, 42(1), 30-44.

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