Review Writing Enjoyment

What it measures

The scale measures enjoyment derived specifically from the act of writing a review, distinct from satisfaction with the product being reviewed.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• How interested were you in writing this review? not interested at all / very interested
• How enjoyable was it for you to write this review? not enjoyable at all / very enjoyable
• To what extent did writing a review feel like something you had to do or feel like something you wanted to do? something I had to do / something I wanted to do
• How meaningful was it to you to write this review? not meaningful at all / very meaningful

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Woolley and Sharif (2021) adapted this scale heavily from intrinsic-motivation measures used by Woolley and Fishbach (2018), used across numerous studies. Reliability was consistently good (α = .81–.92). Validity wasn't separately discussed.

Citation

Woolley, K., & Sharif, M.A. (2021). Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing. Journal of Marketing Research, 58(3), 539–558.

Keywords