Review Writing Enjoyment

What it measures

Did writing the review feel interesting, or like a chore? Four items measure enjoyment of the writing process itself.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• How interested were you in writing this review? not interested at all / very interested
• How enjoyable was it for you to write this review? not enjoyable at all / very enjoyable
• To what extent did writing a review feel like something you had to do or feel like something you wanted to do? something I had to do / something I wanted to do
• How meaningful was it to you to write this review? not meaningful at all / very meaningful

Citation

Woolley, K., & Sharif, M.A. (2021). Incentives Increase Relative Positivity of Review Content and Enjoyment of Review Writing. Journal of Marketing Research, 58(3), 539–558.

Keywords