Review Writing Pressure

What it measures

The scale captures felt pressure to write a review, relevant to research on incentivized reviews and platform-driven engagement requests.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I felt forced by the product provider to write the review.
• I felt that I did not write this review voluntarily.
• I felt obligated by the product provider to write the review.
• In my opinion, the product provider talked me into writing the review.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Garnefeld et al. (2021) adapted this scale from a measure by Unger and Kernan (1983), using it with a British Prolific sample. Reliability was strong (α = .91). A CFA was conducted alongside two related constructs, providing some validity evidence.

Citation

Garnefeld, I., Krah, T., Böhm, E., & Gremler, D.D. (2021). Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?. Journal of the Academy of Marketing Science, 49(4), 703–722.

Keywords