Review Writing Pressure

What it measures

Voluntary, or coerced? Four items measure whether a reviewer felt pushed by a company to write their review.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I felt forced by the product provider to write the review.
• I felt that I did not write this review voluntarily.
• I felt obligated by the product provider to write the review.
• In my opinion, the product provider talked me into writing the review.

Citation

Garnefeld, I., Krah, T., Böhm, E., & Gremler, D.D. (2021). Online Reviews Generated through Product Testing: Can More Favorable Reviews Be Enticed with Free Products?. Journal of the Academy of Marketing Science, 49(4), 703–722.

Keywords