Reviewer’s Effort

What it measures

How much thought went into a review? Three items rate perceived reviewer involvement.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• How involved was the reviewer when he/she reviewed the _____?
• How thoughtful was the reviewer when he/she reviewed the _____?
• How much effort did the reviewer exert when he/she reviewed the _____?

Citation

Wu, X., Jin, L., & Xu, Q. (2021). Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews. Journal of Retailing, 97(2), 238-250.

Keywords