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Reviewer Credibility

RCPerceived honesty and accuracy of an online reviewer's account of their product experience
6 items 2019 α .88–.89 (varied by study) Free Grewal, L., & Stephen, A. T.

What it measures

Six items assess how much a consumer believes that the writer of an online review was honest, trustworthy, and genuinely motivated to help others make informed decisions. Grewal and Stephen (2019) used the scale in Studies 2b and 3 in the context of hotel reviews. The scale appears to have been created by the authors.

Citation

Grewal, L., & Stephen, A. T. (2019). In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions. Journal of Marketing Research, 56(5), 791–808.

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