Altruistic Review Motivation

What it measures

Measures the degree to which a person's motivation for writing or sharing a product review was driven by a genuine desire to assist others in making better decisions. Used in Study 2 (n = 604 MTurk participants). General enough for use with both online review posting and private opinion sharing. The blank in item 2 should be filled with the product or service category (e.g., 'hotel'). Source not stated; appears to be original.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I was motivated by a desire to help people.
• I wanted to assist others who may be choosing a _____.
• I was concerned about being useful to other people.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Insert the product/service category in the blank in item 2 (e.g., 'hotel'). Source not stated; appears original to Packard and Berger (2017). Alpha = .86.

Recommended companion scales

Citation

Packard, G., & Berger, J. (2017). How language shapes word of mouth's impact. Journal of Marketing Research, 54(4), 572–588.

Keywords