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Motivation to Search for Donatable Possessions

MSDPDonation Search Motivation
3 items 2017 α .94 Free Winterich, K.P., Reczek, R.W., & Irwin, J.R.

What it measures

Measures how motivated a person is to go through their belongings to identify unused items that could be donated. Developed for use following a donation appeal, capturing the likelihood of actively searching for and gathering donatable goods. One item is reverse-scored. Created by the authors for a supplementary study (n=81 female MTurk participants) examining how memory preservation affects willingness to part with possessions. Contextually suited to charitable giving research and product disposition studies.

Citation

Winterich, K.P., Reczek, R.W., & Irwin, J.R. (2017). Keeping the memory but not the possession: Memory preservation mitigates identity loss from product disposition. Journal of Marketing, 81(5), 104–120.

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