Measures the strength of a person's current motivation to advance their position in the social hierarchy relative to others. Items tap desire for upward social mobility, improved social standing, and higher rank compared to peers. Administered as a state measure ('at this moment') rather than a stable trait disposition. Slightly adapted from a scale by Dubois, Rucker, and Galinsky (2012) and used in research examining how power distance beliefs and social comparisons shape status-driven consumption. Suitable for priming studies where situational status motivation is manipulated.
Gao, H., Winterich, K.P., & Zhang, Y. (2016). All that glitters is not gold: How others' status influences the effect of power distance belief on status consumption. Journal of Consumer Research, 43(2), 265–281.
Free access to 2023+ psychometric scales at PsychScales