Measures how lonely a person feels at a given point in time, including a social comparison dimension that asks respondents to rate their loneliness relative to others. Items use direct self-report of current felt loneliness rather than behavioural or social network indicators. Adapted from the NYU Loneliness Scale developed by Rubenstein and Shaver (1982). Validated in a pretest (n=116) and Study 3 (n=88) within research on cold visual imagery and charitable giving, with excellent reliability in both contexts (α=.92).
Choi, J., Rangan, P., & Singh, S.N. (2016). Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals. Journal of Advertising, 45(4), 417–426.
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