Felt Inspiration (State)

What it measures

Measures the intensity of inspiration experienced by a person following an encounter with something that moved them to act. Originally developed by Thrash and Elliot (2003, 2004) as the Intensity subscale of the Inspiration Scale, this measure focuses on the subjective experience of a transient inspirational state rather than an enduring trait disposition. Items are general and applicable across many contexts where momentary inspiration is of interest. Used by Böttger et al. (2017) to help validate new customer inspiration component scales, providing convergent validity evidence; AVE values of .93 and .91 were reported across two studies.

Response format

7-point Likert

Scale items

• I experienced inspiration.
• Something I encountered or experienced inspired me.
• I was inspired to do something.
• I felt inspired.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Original scale: Thrash & Elliot (2003), Journal of Personality and Social Psychology, 84(4), 871–889; and (2004), 87(6), 957–973. Exceptionally high alpha (.98) and AVE (.91–.93) in both studies. Suitable as a general state measure across diverse stimulus contexts.

Recommended companion scales

Citation

Böttger, T., Rudolph, T., Evanschitzky, H., & Pfrang, T. (2017). Customer inspiration: Conceptualization, scale development, and validation. Journal of Marketing, 81(6), 116–131.

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