Customer Inspiration – Purchase Intention (Inspired To)

What it measures

Captures the 'inspired to' component of customer inspiration — a motivational state in which a stimulus drives the consumer toward a purchase-related goal. Items assess desire, urge, motivation, and interest to buy something as a result of the inspirational experience. One of two subscales of a broader second-order customer inspiration construct.

Representative items

• I was inspired to buy something.
• I felt a desire to buy something.
• My interest to buy something was increased.
• I was motivated to buy something.
• I felt an urge to buy something.

Citation

Böttger, T., Rudolph, T., Evanschitzky, H., & Pfrang, T. (2017). Customer inspiration: Conceptualization, scale development, and validation. Journal of Marketing, 81(6), 116–131.