Measures a consumer's stated probability of purchasing a specific product at its current listed price. Items are completion-style statements that ask respondents to indicate likelihood and probability of purchase. Used in Studies 4 and 5 examining how local–global identity influences price sensitivity. Adapted from Dodds, Monroe, and Grewal (1991) and Grewal, Monroe, and Krishnan (1998). The product name should be inserted in each blank.
Gao, H., Zhang, Y., & Mittal, V. (2017). How does local–global identity affect price sensitivity? Journal of Marketing, 81(3), 62–79.
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