Measures how easy, clear, and convenient a consumer finds a particular price format to understand and use. Five bipolar adjective pairs evaluate the format across dimensions of cognitive complexity, practicality, comfort, comprehensibility, and general convenience. Created because no established measure was available in the literature. Used across multiple studies investigating the convenience effect of round versus non-round price endings. AVEs across administrations ranged from .62 to .70, with factorial structure and discriminant validity confirmed analytically.
Wieseke, J., Kolberg, A., & Schons, L.M. (2016). Life could be so easy: The convenience effect of round price endings. Journal of the Academy of Marketing Science, 44(4), 474–494.
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