Measures how easy, clear, and convenient a consumer finds a particular price format to understand and use. Five bipolar adjective pairs evaluate the format across dimensions of cognitive complexity, practicality, comfort, comprehensibility, and general convenience. Created because no established measure was available in the literature. Used across multiple studies investigating the convenience effect of round versus non-round price endings. AVEs across administrations ranged from .62 to .70, with factorial structure and discriminant validity confirmed analytically.
7-point bipolar semantic differential (approximate)
Full scale items shown. Always cite the original source when using this scale in research.
Number of scale points not explicitly stated; appears to be seven. Scale instructions were not published. AVEs: .62–.70. Factorial structure and discriminant validity confirmed but detailed results not reported. Items drawn from existing convenience-related scales in the literature.
Wieseke, J., Kolberg, A., & Schons, L.M. (2016). Life could be so easy: The convenience effect of round price endings. Journal of the Academy of Marketing Science, 44(4), 474–494.
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