Price-Based Sales Promotion Attitude

What it measures

Three items assess how attractive and worthwhile a consumer considers a price-based sales promotion to be. Garnefeld et al. (2018) employed the scale across all four of their studies. Although the authors cited Fuchs, Schreier, and van Osselaer (2015) as the source, the two scales measure different constructs and have little overlap; it is more accurate to regard the scale as created by the authors.

Response format

7-point Likert (1=totally disagree, 7=totally agree)

Scale items

• The sales promotion offered by _____ was very attractive.
• The sales promotion offered by _____ was a good buy.
• The special price offered during the promotion by _____ was very appealing.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency was measured via composite reliability across studies (.87–.96), with AVEs of .74–.93. The blank in each item should be replaced with the name of the focal business or store.

Citation

Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: Customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147.

Keywords