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Price-Based Sales Promotion Attitude

PBSPAPerceived attractiveness and value of a price-related sales promotion offered by a business
3 items 2018 α .87–.96 (composite reliability, varied by study) Free Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A.

What it measures

Three items assess how attractive and worthwhile a consumer considers a price-based sales promotion to be. Garnefeld et al. (2018) employed the scale across all four of their studies. Although the authors cited Fuchs, Schreier, and van Osselaer (2015) as the source, the two scales measure different constructs and have little overlap; it is more accurate to regard the scale as created by the authors.

Citation

Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: Customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147.

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