The scale assesses how much a company is perceived to have shown genuine concern and remorse after being involved in a wrongdoing, relevant to research on corporate apology and crisis response.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Source not stated by Xu, Bolton, and Winterich (2021), who appear to have created the scale themselves; used with a large MTurk sample (n = 404). Reliability was excellent (α = .95). Validity wasn't discussed. Worth noting: the authors' own article flags an inconsistency between the item/anchor wording shown in the main text versus the web appendix, possibly due to space constraints in the published version — double-check against the original source if exact wording matters for your study. Item wording requires naming the company's specific transgression (the original study used environmental pollution).
Xu, Haiyue (Felix), Lisa E. Bolton, and Karen Page Winterich (2021), "How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims," Journal of Consumer Research, 48 (1), 77–101.
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