Warm Food – Calorie Richness Relationship

Warm Food – Calorie Richness Relationship
4 items 2020 α 0.93 Free Yamim, A.P., Mai, R., & Werle, C.O.C.

What it measures

The scale captures belief in a folk association between food temperature and calorie content — specifically, that warm foods are seen as more calorie-rich than cold ones.

Response format

Likely 7-point Likert (exact anchors not stated in source)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not identified by Yamim, Mai, and Werle (2020), who used the scale in an early pretest with a large MTurk sample. Reliability was excellent (α = .93). Validity wasn't addressed. This is a companion to several other scales from the same paper already on this site (Food Preparation Difficulty, Freshness of the Cooked Food, Healthiness of the Food, Taste Evaluation).

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Citation

Yamim, Amanda P., Robert Mai, and Carolina O. C. Werle (2020), "Make It Hot? How Food Temperature (Mis)Guides Product Judgments," Journal of Consumer Research, 47 (4), 523–543.

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Keywords

#foodtemperature#calorieperception#belief#eatingbehaviour

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