Belief in Luck (Trait)

What it measures

A five-item scale measuring a consumer's stable, dispositional belief that they are a lucky person who generally experiences good fortune. Items tap consistent luck perception, the habitual sense of luck working in one's favour, explicit belief in luck, self-identification as a lucky person, and the recurrent feeling of having lucky days. Unlike the state version of the scale, items use present-tense habitual phrasing rather than momentary anchoring.

Representative items

• I consistently have good luck.
• I believe in luck.
• I consider myself to be a lucky person.

Citation

Hock, Stefan J., Rajesh Bagchi, and Todd M. Anderson (2020). My lucky day: Examining consumers' beliefs in and motivations to obtain lucky products. Journal of Consumer Research, 47(1), 78–99.