Belief in Luck (Trait)

What it measures

A five-item scale measuring a consumer's stable, dispositional belief that they are a lucky person who generally experiences good fortune. Items tap consistent luck perception, the habitual sense of luck working in one's favour, explicit belief in luck, self-identification as a lucky person, and the recurrent feeling of having lucky days. Unlike the state version of the scale, items use present-tense habitual phrasing rather than momentary anchoring.

Response format

7-point Likert

Scale items

• I consistently have good luck.
• Luck works in my favor.
• I believe in luck.
• I consider myself to be a lucky person.
• I often feel like it's my lucky day.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Single alpha: α = .81 — Hock, Bagchi & Anderson (2020, Study 3A; n = 209 undergraduates). VALIDITY: EFA provided preliminary discriminant validity from the companion Belief in Luck (State) scale (BLKS, ID 2104). Adapted from Darke & Freedman (1997) General Belief in Luck scale. Companion to Belief in Luck (State) (BLKS, ID 2104) — the two scales were co-validated and can be used together to disentangle state and trait luck beliefs.

Recommended companion scales

Citation

Hock, Stefan J., Rajesh Bagchi, and Todd M. Anderson (2020). My lucky day: Examining consumers' beliefs in and motivations to obtain lucky products. Journal of Consumer Research, 47(1), 78–99.

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