Belief in Luck (State)

What it measures

A five-item scale measuring a consumer's current, momentary sense of being lucky — the subjective belief that fortune is favouring them right now. All items are explicitly time-anchored to the present moment ('right now', 'today'), distinguishing this state measure from dispositional beliefs in luck as a stable personal trait. Items tap current lucky-day perception, sense of luck working in one's favour, and feeling of being in a lucky period.

Response format

7-point Likert

Scale items

• I'm having good luck right now.
• Luck is working in my favor right now.
• I feel like it's my lucky day today.
• I'm feeling lucky right now.
• Today is my lucky day.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Three reliability estimates: α = .96 (Study 2), α = .95 (Study 3A), α = .95 (Study 3B) — Hock, Bagchi & Anderson (2020). VALIDITY: Study 3A provided preliminary evidence of discriminant validity from the companion Belief in Luck (Trait) scale (BLKT, ID 2105) via EFA. All items anchored to the present moment — appropriate only for state induction contexts (e.g., after a lucky draw, winning event, or luck-framing manipulation). Developed by adapting phrases from Darke & Freedman (1997) General Belief in Luck scale. Companion to Belief in Luck (Trait) (BLKT, ID 2105).

Recommended companion scales

Citation

Hock, Stefan J., Rajesh Bagchi, and Todd M. Anderson (2020). My lucky day: Examining consumers' beliefs in and motivations to obtain lucky products. Journal of Consumer Research, 47(1), 78–99.

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