Comfort Felt

COMFFelt Comfort / Emotional Ease
4 items 2020 α 0.91 Free Melumad, S., & Pham, M.T.

What it measures

A four-item scale measuring the momentary sense of emotional ease and comfort a consumer experiences. Two items are positively keyed (ease, comfort) and two are reverse-scored (anxious, stressed), providing a balanced assessment of the calm-distress continuum. Developed to capture the stress-reduction effects of smartphone use, the scale is applicable to any research context in which the subjective experience of comfort or emotional ease is the outcome of interest.

Response format

7-point Likert

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha ranged from .78 to .91 across eight administrations in three studies — Melumad & Pham (2020). The .78 lower bound falls below threshold; the scale is included on the basis of the .91 upper estimate. Two items are reverse-scored (anxious, stressed). Same paper as the six smartphone attitude subscales (SMHP, SMPR, SMPT, SMSC, SMPS, SMST) and Attitude Toward the Possession (ATPO, ID 2022). Companion to Comfortability of the Object (COMFO, ID 2112) from the related Melumad & Meyer (2020) paper.

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Citation

Melumad, Shiri and Michel Tuan Pham (2020). The smartphone as a pacifier: A psychological and physiological investigation of its effects on stressed consumers. Journal of Marketing Research, 57(2), 236–256.

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Keywords

#comfort#ease#stress#anxiety#emotionalstate#state#well-being#smartphone
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