A four-item semantic differential scale measuring the perceived ease, pleasantness, and rightness of performing a specific mental or physical action. Items span difficulty/ease, unpleasantness/pleasantness, wrongness/rightness, and discomfort/comfort dimensions. Originally used to measure the ease of a mental stimulation action (imagining moving an object) in haptic cognition research, the scale is applicable to any context in which the subjective experience of performing an action — physical or mental — is a theoretically relevant variable.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Two reliability estimates: α = .94 (cue condition) and α = .91 (target condition) — Maille, Morrin & Reynolds-McIlnay (2020, Study 2b; n = 585 MTurk). The scale was administered twice in the study — once for each of two stimulus types. VALIDITY: Not discussed. Originally labelled 'ease of mental stimulation' by the authors. Scale source not stated — appears original to the authors. Applicable beyond mental simulation to any action or task for which subjective ease and comfort are relevant.
Maille, Virginie, Maureen Morrin, and Rhiannon Reynolds-McIlnay (2020). On the other hand: Decreasing haptic social influence in online and nontactile retail contexts. Journal of Marketing Research, 57(5), 829–845.
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