A three-item sentence-completion scale measuring the degree to which a consumer infers that a product will provide energy-related benefits — specifically helping to improve power, increase endurance, and maintain activity. Items complete a stem describing the expected benefits of the product. Developed for research on how imaginative retail displays affect consumer product inferences, the scale captures the energy-enhancement inference dimension of product benefit perception.
Keh, Hean Tat, Di Wang, and Li Yan (2021). Gimmicky or effective? The effects of imaginative displays on customers' purchase intentions. Journal of the Academy of Marketing Science, 49(1), 117–137.
Free access to 2023+ psychometric scales at PsychScales