A three-item sentence-completion scale measuring the degree to which a consumer infers that a product will provide energy-related benefits — specifically helping to improve power, increase endurance, and maintain activity. Items complete a stem describing the expected benefits of the product. Developed for research on how imaginative retail displays affect consumer product inferences, the scale captures the energy-enhancement inference dimension of product benefit perception.
7-point Likert (sentence completion)
Full scale items shown. Always cite the original source when using this scale in research.
SENTENCE COMPLETION FORMAT: Items complete a stem such as 'I believe this product will help me...' Single alpha: α = .91 — Keh, Wang & Yan (2021, Study 5; n = 480 Prolific). VALIDITY: Not reported. Drawing on Sundar & Noseworthy (2010); items appear original to Keh et al. (2021). NOTE: Items are phrased as questions ('improve power?') rather than statements — this format is unusual and researchers should consider adapting to standard declarative format for non-energy-drink contexts. Same paper as Efficacy of the Energy Drink (EFED, ID 2132) — the two scales differ in that EFED uses an explicit energy drink stem while this scale measures the underlying inference more generically.
Keh, Hean Tat, Di Wang, and Li Yan (2021). Gimmicky or effective? The effects of imaginative displays on customers' purchase intentions. Journal of the Academy of Marketing Science, 49(1), 117–137.
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