Efficacy of the Household Cleaner

What it measures

A four-item sentence-completion scale measuring consumer perceptions of a household cleaner's functional performance — specifically whether it would effectively clean surfaces, kill germs, remove grease and stains, and leave a pleasant scent. Items complete a stem describing what the product will do. Developed as a manipulation check for product efficacy in retail display research. Companion to the Energy Drink Efficacy scale, both from the same paper.

Response format

7-point Likert (sentence completion)

Scale items

• ...effectively clean surfaces.
• ...kill household germs.
• ...remove grease and stains.
• ...leave a fresh scent.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

SENTENCE COMPLETION FORMAT: Items complete a stem such as 'I believe this household cleaner will...' Single alpha: α = .93 — Keh, Wang & Yan (2021). VALIDITY: Not reported. Same paper as Efficacy of the Energy Drink (EFED, ID 2132) and other Keh et al. (2021) scales.

Recommended companion scales

Citation

Keh, Hean Tat, Di Wang, and Li Yan (2021). Gimmicky or effective? The effects of imaginative displays on customers' purchase intentions. Journal of the Academy of Marketing Science, 49(1), 117–137.

Keywords